Our Services
We provide a fully integrated service to our client brand owner-suppliers, their products and their brands. We help brand owners we represent enter the Canadian market, improve marketing productivity, ensure product availability in a multi-channel marketing environment and enhance core-marketing capabilities.
Regulatory Compliance
  • Work with regulatory bodies to ensure all aspects of the product ( i.e. carton marking, bilingual label copy, claims, ingredients, etc.) meet federal and provincial requirements
Logistics/Transportation
  • Plan and manage product ordering to optimize product inventories
  • Manage movement of product to distributors
Import/Warehousing
  • Undertake the importation of the products
  • Identify and source the best warehousing that meets the needs of both the products and the business
Distributor Management
  • Select, motivate and coordinate distributors who are able to effectively reach and properly serve the channels that have been identified in the development of the sales strategy as being appropriate for the unique strengths of the brand and consistent with its brand image
Marketing Services
  • Source and manage market research
  • Develop or adapt and produce sales and marketing materials
  • Undertake brand performance and market information gathering and analysis
  • Plan, budget and track marketing programs
  • Provide performance reports to clients
Sales
  • Make calls on regional and national chain headquarter buyers
  • Work with a national network of 66 independent distributors with 800+ sales people selling every day and building presence for our clients' brands in all relevant channels
Merchandising
  • Source and manage in-store merchandising services for successful execution at retail
  • Ensure pricing, distribution, shelving and merchandising are all correct
Promotion/Public Relations
  • Source and manage in-store sampling and demonstration services
  • Undertake consumer and trade programs
  • Organize events, arrange sponsorships and other public relations efforts
  • Participate in trade shows, communicate with media
Advertising
  • Adapt client-supplied materials to the local market and place ads
  • Provide campaign adaptation and media planning with assistance from partnered advertising agencies